From the group meeting feedback, I have collected some suggestion for the design.
The first thing is to remove the track list, I don't need to write track list on the back cover.
I also need to swop barcode and lego information positions.
When I was changing these details I found out the inside is other way round. I wanted the inside to be linked but I thought would be on the right is actually going to be on the left. So I re-do the inside.
Here is the final :
I have made some merchandise designs for the band, so Maddie and Millie who are in charge of the social medias can use it as a way to promote.
I downloaded some mockup from the internet.
Here is my process:
We have all started our post production, at we decided to meet as a group to give out some feedbacks on each the video, digipak and social medias.
Video:
The feedback I gave was the genre was very clear, it has got performances in the video. The star image was very clear as well, their actions and emotions. The feedback I gave was that we need more hand held non lip-sync footages in the video because the concept we set is having the non lip-sync videos to build up the video and build the group star image.
Social Media:
The genre and star image were both very clear, because they used many rock emojis and have done lot of research on other social media. I suggested that we should have more photos, not just behind the scenes. Having a theme might help with promoting a new album.
DigiPak:
The feedbacks I have got are the back cover colour needs to be brighter, the barcode and the legal information needs to swop places and remove the track list title. Overall the concept and theme and the genre showed very clear. The star image also showed from the inside design.
Overall the campaign is going well and on the right direction. My target is to finish the digipak and change what I have done wrong.
I decided to design the inside as one picture so when the album is opened the two sides are linked.
I started to draw, I used the blue colour I used in the front cover so the colour scheme matched.
In the end I put four panels into on Photoshop document and corrected some details.
here is the video that shows my process:
I started to redrawing the concept art and developed a little bit. The feedback says the colour is too dark, so I have changed the background brighter.
I also used Millie's logo idea but changed a bit to make it look better on the album.
Here is the video that shows my process:
I have got some feedback from the group members for my digi pak.
photo:
Positive feedbacks:
- like handwritten idea
- love vcr effect on the front
- like the logo
- follow the convention from colour scheme
Improve:
- the photo inside only show where is my head because is a shoot from the music video
- The colour scheme is too dark for the genre
concept art:
Positive feedbacks:
- love the front design, works well with the back
- This is 100% original idea, link to our own song
Improves:
- logo is difficult to read
- Album name needs to be in different place
- The colour needs to be matched, try use the same blue
- Used red for inside which doesn't link with the front and back
- They don't really work as 4 panels.
- The drawing inside is childish, need to think of something else.
Our band is a pop rock band, within the products we made for the band, the key social groups we focused on are gender and age.The products a...
