social media strategy

 Social Media

social media is a cheap way to promote the artist and let the audiences get to know the artist.

There are three things to help with making a social media content:

Engagement - 50%

It is the things that you know the people are going to be interested, such as the artist's personal life, fashion pictures, funny videos etc. Anything that can bring the audiences to the social media account and would love to check the account. 

Storytelling - 30%

this could be photos or videos that the artists is preparing for the album or be hind the scene pictures, therefore it helps to get people interested in  the product. It tells the journey of the artist. 

Promotion- 20%

People do not like their social media full of promotions so having a lot of promotion can decrease the follower number. Having engagement and storytelling can increase the interest and in between having less amount of promotion can work. Also, storytelling and engagement will also have a promotional effect.

Example

 Ariana Grande

  She posts many her daily pictures, which is count as engagement because her fans would love to see what is she doing and the pictures shows her personalities.

 Ariana is a singer that as been know since she was little, she used to attend singing competitions, so many people know her journey from a girl to a pop singer now. She posts some pictures of her working so this can get people's attention and look forward to her new musics.

  

She would posts her new release album on social media, because this is the easiest way to promote her works.