We have all started our post production, at we decided to meet as a group to give out some feedbacks on each the video, digipak and social medias.
Video:
The feedback I gave was the genre was very clear, it has got performances in the video. The star image was very clear as well, their actions and emotions. The feedback I gave was that we need more hand held non lip-sync footages in the video because the concept we set is having the non lip-sync videos to build up the video and build the group star image.
Social Media:
The genre and star image were both very clear, because they used many rock emojis and have done lot of research on other social media. I suggested that we should have more photos, not just behind the scenes. Having a theme might help with promoting a new album.
DigiPak:
The feedbacks I have got are the back cover colour needs to be brighter, the barcode and the legal information needs to swop places and remove the track list title. Overall the concept and theme and the genre showed very clear. The star image also showed from the inside design.
Overall the campaign is going well and on the right direction. My target is to finish the digipak and change what I have done wrong.
No comments:
Post a Comment