what / how social media is used

 Social Media

Marketing before the internet used traditional media, such as: radio, TV, film, prints.

When internet comes over - social media became a big path to promote and market. This is because social media is cheaper, user friendly, tarted marketing, personal interactive and most importantly is it is spreadable. 

social media is used to sell the artist/ band products and build the star image. Construct a brand that audiences consume. 

In order to make the social media effective, we need to use the social media to engage with the audience and do it effectively. We can even interact with other celebrities on social media to build the image of our artists. Having cross over on social media is something that traditional media can't do and this also gives out the artist's interest to the fans.

Normally on social media we post about their daily life that the fans would like to watch, and when it gets to album release time, we will see posts such as behind the scene, album, tour and live. In particularly active time the social media will be more active as well.