Audience Profiling

There are two ways to look at the target audience, which are demographically and psychographically.

Demographically which is base on gender, age, class, race etc. For gender we have narrow to female audiences, as we are creating chill and teenage boy band. The boy band targeting male audiences has more rock and rebellious vibe within the band. The age we are targeting is 16-17 this range. The reason we narrow down to 16-17 is because the band is formed by 4 teenagers and age group above 18 has a huge gap between 16-17. Drinking and smoking are the things more likely to have in the video if we are aiming 18 and above age group. The other reason is that from 16years old, young people can starting to work. They can buy concert tickets and festival tickets by themselves. 15 years old is still at the stage during GCSE and that makes a huge difference to 16 years old as well. Parents will be less concern for age 16-17 go to concert as they are start to have their own job.

The most common way to see demographically is by JICNARS scale. This scale helps to divide up the social classes. Because of we are using 16-17 age group so we do not need to worry about the JICNARS scale becuase 16-17 young people are mostly in school and still not working full time.

 

Demographically, our target audience is female between 16-17 age group.

Psychographically is based on the audiences' values, beliefs, lifestyles, interests etc. This help us narrow down more from the wild range of 16-17 age group. Even in the same age group that does not mean all of them have the same taste of music. Breaking down the group, we can sue VALS scale. 

For activity, I think audiences who like band definitely like to go to concert and festivals. These kinds of events are what they most likely to go to. Apart from this, the audiences might like to form their own band or hang out with friends who like to do music.

For behaviour I think most of them would be very playful. They would vibe with the music and be actively during concert events.

Our target audiences main interest is definitely music and the band. By listening to the band music they might like to play instruments as well. I think rock music is not a type of music that everyone listen to so our target audiences are mostly interested in rock music. 

The band we are making is not a very heavy metal band so the audiences attitudes are no need to be rebellious. Our target audiences' attitudes can be very chill and thoughtful. As I said not everyone would enjoy rock music so our audiences might be very thoughtful because they have their own taste on music. They would so have strong opinions on music. Our target audiences might be less interested in pop or indie music as they are different from rock. 

Their values could be the same value as the star image we are creating for the band or similar to one of the members. Because they would only like the band if they have the same opinions and values.