What is a Music Campaign?

A music campaign helps you marketing, promoting your product, it includes such as music video, album, websites, magazines etc. The campaign includes anything that helps promotion. It helps the musician targeting the audiences and share information or products. It is a series of actions that the production group do to achieve goals. 

Examples:

Dua Lipa

I am using Dua Lipa as an example. 

Social media :

  

Social media is one way to promote her music, as now most people have social media. Social media helps to promote and target to people who is interested in her. Fans follow her on social media in order to see the latest updates. On social media, she also posts her personal life pictures so people can tell her personalities or her interests. It is a good way to let people know what kind of singer she is. Dua Lipa posted her latest live concert posters and some behind the scene pictures to get followers' attentions. There are information on the posters.

Website:

On her official website, there are latest album order information, which is more specific and detailed.

Digipak:

Album can include more extra products such as cards, pictures, lyric books etc. Therefore people who buy the albums can collect them. From the packaging we should tell the genre and style of the singer. 

For example Dua Lipa is a pop singer but her latest album has included some vintage 80s style music, so from the looking and her outfit, we can tell the style.

Music video:

Music video is a way to show the audiences song's concept and make a short film for the meaning or story behind the music. This music video reflect on the digipak, using 80s style, space, disco etc.