How a recorded labels get new artists?

A&R

Artist and Repertoire, in A&R is somebody who scout artist and talent and work with them, help them to develop to become a mature artist.

Main roles of A&R:

- Find Talent

- Overseeing the recording process

- Assisting with marketing and promotion

They can still work with the artist after got signed. Their job also include: listening to the demo, aligning artists with producers and offering input. They play an important role for the artist, they can decided what songs they should sing or play and how to market the artists.

They help the artists to produce some music or pieces in order to sign them into a big recoded labels.

Some major record labels are willing to sign some group not very musically but they have got some special points or marketing points that the other bands don't. 

The music platforms such Apple music, Spotify etc do give data out to A&R therefore they can see where the trend is going.

Character:

I created a character that I think is marketable 

Songs I think can is marketable:

 The first one is Nature of Things, this is a 90s countryside music, it has a chill vibe which is suitable to the artist. Now days people start liking vintage things, so I think this kind of  music could be popular. The melody is easy to remember, and it seems can be use for tiktok. 

This is hip hop rap style but also have melody, which I think is suitable for the artist because this kind of rap style music is chill to listen.

 What is a Music Campaign?

A music campaign helps you marketing, promoting your product, it includes such as music video, album, websites, magazines etc. The campaign includes anything that helps promotion. It helps the musician targeting the audiences and share information or products. It is a series of actions that the production group do to achieve goals. 

Examples:

Dua Lipa

I am using Dua Lipa as an example. 

Social media :

  

Social media is one way to promote her music, as now most people have social media. Social media helps to promote and target to people who is interested in her. Fans follow her on social media in order to see the latest updates. On social media, she also posts her personal life pictures so people can tell her personalities or her interests. It is a good way to let people know what kind of singer she is. Dua Lipa posted her latest live concert posters and some behind the scene pictures to get followers' attentions. There are information on the posters.

Website:

On her official website, there are latest album order information, which is more specific and detailed.

Digipak:

Album can include more extra products such as cards, pictures, lyric books etc. Therefore people who buy the albums can collect them. From the packaging we should tell the genre and style of the singer. 

For example Dua Lipa is a pop singer but her latest album has included some vintage 80s style music, so from the looking and her outfit, we can tell the style.

Music video:

Music video is a way to show the audiences song's concept and make a short film for the meaning or story behind the music. This music video reflect on the digipak, using 80s style, space, disco etc.